Design Story

Silverware 2.0

VERA PURE creations are nourished by Japanese “Wabi Sabi” philosophy, Italian design esprit and Swiss precision. VERA PURE’s highest priority is the function integrated into the design.

As a student, Vera Purtscher fell in love with beautiful cutlery designed by the famous Austrian architect and designer Joseph Hoffmann. She spent two monthly salaries to get only 4 pieces but was disappointed at the dinner: “It was nice to look, but felt miserably in the hand; anything but ergonomic,” she says. “It has to be possible to design nice and ergonomic, perfect cutlery”.

It took Vera seven years of development and prototyping of her MoonLashes to fulfill the highest functional and aesthetic requirements. The production companies tried to simplify her design and cut the costs of a very complex production process. With no one to take risk of producing such complex cutlery, Vera took all of her savings and ordered the first series of MoonLashes: the “birth” of a businesswoman.

Months later, she was delivered a 3, 5 tons of cutlery. Putting everything on one card resulted in many sleepless nights. What should an architect do with so much cutlery?

Fortunately, it was discovered by some famous chefs and Vera is today proud that her MoonLashes found their way into some of the most exquisite restaurants in the World.