Design Story

Silverware Advancement

VERA PURE creations are nourished by Japanese “Wabi Sabi” philosophy, Italian design esprit and Swiss precision. VERA PURE’s highest priority is the function integrated into the design.

Vera Purtscher is the architect, artist and head designer behind VERA PURE. Her innovative yet timeless creations bear her signature committed to excellence. In her early days at University, she was deeply impressed by and strived for more knowledge about the Japanese culture. A long and intense tie to Italy is the other deep inspiration for her oeuvres. The key principles in her design philosophy are the learning from nature’s beauty and sustainability.

Vera Purtscher was the only Austrian designer ever to get into the “Alessi” product range. The teapot warmer “Inner Fire” even became a part of the “Alessi Memory Containers”. With the MoonLashes Cutlery and the SinStella Glasses, VERA PURE now has a subtle, but very impressive client list on her own.