Team

We are a group of people working with our minds, hands and hearts, committed to beauty and craftsmanship.

VERA PURE Team

It is not possible to imagine all the diligent people it takes to do the countless hand movements necessary to make our products. These are some of our constant companions who help us with our communication, graphics, video and photography and IT solutions. The above photo has been taken at the famous Looshaus in Vienna.

We are extremely grateful for the immense expertise our collaborators provide us with. We would like to say “thank you” a lot more and speak of the “big picture”, which is only possible through the commitment of all of us.

Vera

Vera starts her career in the office of Prof. Wilhelm Holzbauer after finishing her studies at the TU Vienna in architecture in 1989. In 1997 she opens her own Architecture Atelier in Vienna. Vera designs and organizes several exhibitions in New York, Chicago, Zagreb, Liberec and Vienna. She writes architectural reviews for several renowned magazines and wins in 2001 the “Austrian award for cultural and art intermediation”. In 2001 she opens her own Design Atelier VERA PURE (previously VPUR Design) and launches her cutlery series MoonLashes used in exquisite restaurants by some of the most famous chef de cuisine all over the world. The glass series SinStella comes into the market in 2014. Vera is a member of a Think Tank in the Western part of Austria Vmax, on the advisory board for the energy future of the region of Vorarlberg and in the University Council of the Innsbruck Medical University.

Gio

After graduating from his master studies in International Management at the WU Vienna and in International Marketing at the Bocconi in Milan, Gio starts to work as an Assistant of a Member to the Austrian Parliament. Later on, he will be part of the team of the Vice-president of the European Parliament in Bruxelles. From 2012 to 2016 he is Chairman of the Forum Alpbach Network and Board Member of the European Forum Alpbach (EFA). The Organization is responsible for 20.000 former scholarship holders to the EFA and 500 active members in over 30 European countries. In 2014 Gio takes over the Sales and Distribution for VERA PURE and becomes CEO in 2016.

About us
Vera Pure

About us

VERA PURE creations are nourished by Japanese “Wabi Sabi” philosophy, Italian design esprit and Swiss precision. VERA PURE’s highest priority is the function integrated into the design.

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The Royal Wedding

The Royal Wedding

VERA PURE designs were chosen as a part of a hand-picked selection of projects to be included in the only official publication of the royal family for Prince Harry and Meghan Markle’s wedding sent to all the wedding guests!

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