What is VERA PURE's Design Philosophy? "Wabi Sabi"-aesthetics praises the beauty of imperfection, of the asymmetric, roughness, modesty, simplicity and economy. Paired with easy Italian elegance and Swiss precision VERA PURE thus goes new ways. VERA PURE stands for rare high-quality niche products. With an ambitious aesthetic value, the focus remains on the user and his functional and ergonomic needs. The head designer behind all VERA PURE designs is Vera Purtscher, an architect who perceives her oeuvres as “small nomadic pieces of architecture”. The goal is to create poetry in every piece welcoming a glimpse of humor. In times of exchangeability of things, VERA PURE commits to timelessness and particularity.