Fuorisalone Milano

With over 16.000 visitors from over 50 countries and a strong online and social media presence, Austria celebrated a very successful return to the Milan Design Week.

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From 9 to 14 April 2019, over 450.000 visitors from all over the world transformed Milano into a design capital. After a two-year break, Austria made a comeback with the “Austrian Design – Pleasure & Treasure” exhibition.

In charge of the display was the design duo Vasku & Klug from Vienna. The unusual, yet very interesting concept placed 42 Austrian designers into the rarely accessible Sala Reale at the Milano Central Station.

The former waiting room of the royal family served as the stage for Austria’s best designs. Among them were the MoonLashes silverware and SinStella crystals collections by Vera Pure.

The exhibition has since been featured in numerous publications and design magazines. Dezeen’s guide recommended the Austrian design in the “15 exhibitions installations not to miss at Milan Design Week 2019” article. Architectural Digest‘s wrote about the exhibition in their “5 installations from the Milan Design Week we still can’t stop thinking about”.

Italian magazines such as Vogue Italia, gucki.it, Vanity Fair, and Elle Decor also wrote about the exhibition. Numerous Austrian media and the national broadcaster ORF highlighted the success of Austrian design in Milano in their reports.