Vera Pure

About us

VERA PURE creations are nourished by Japanese “Wabi Sabi” philosophy, Italian design esprit and Swiss precision. VERA PURE’s highest priority is the function integrated into the design.

Team

We are a group of people working with our minds, hands and hearts, committed to beauty and craftsmanship.
It is our great privilege and honour to have such a diverse, complementary talented, highly motivated, and positive team!

Philosophy

With an ambitious aesthetic value, the focus remains on the user’s functional and ergonomic needs. Vera Pure’s goal is to create poetry in every piece, welcoming a glimpse of humor. In times of exchangeability of things, Vera Pure commits to timelessness and distinctiveness. Vera Purtscher perceives her creations as “small nomadic pieces of architecture”.

Vera Pure

In the Media

When a small business has such a strong echo in the media – namely without any scandals – then the “out of the box thinking” seems to have led to fruitful results.

Awards

Vera Pure tableware is complementing the dishes of some of the World’s greatest chefs. Read what some of them had to say about the collaboration with Vera Purtscher and the team.

Finding ideal design solutions

Business

Vera Pure makes the impossible reality. Every solution is unique and one of a kind! The complete manufactoring process from the prototyping to the refinement is done until perfection. The architectonic macroscopic expertise makes the creations so particularly intriguing and special.